Last night I escaped into an enchanting world of design in this elegant Victorian arcade that has been tucked into the CBD of Sydney since 1891 and houses many of Australia’s leading and upcoming designers.
The stunning arcade was transformed into an fashion wonderland. Fairy lights twinkled, Chandon champagne was flowing and a live performance from singer Emma Louise perfected a wond
This was a celebration of the designers, artisans and craftsmen who make the Strand Arcade so unique to other shopping experiences.
Short videos directed by Hugh Stewart and powered by Samsung were shown throughout the evening titled “The Story Behind The Makers” providing an insight to the talents and skills of those behind the brands.
Loyal shoppers had the opportunity to meet their favourite designers in store while viewing the latest arrivals giving us all a sneak preview at what Spring/Summer 2013/14 has to offer (FYI lots of monochrome)
With many stores offering generous discounts for one evening only there was plenty of shopping to be done (in between sipping champagne of course). Guests snacked on Bon Bon’s signature French style nougat and freshly roasted Tamari Almonds courtesy of The Nut Shop. For those requiring a break from shopping there was a Cointreau Fizz Garden Bar where complimentary cocktails were enjoyed.
Before departing it was time to freshen up with a visit to the Pamper Suite for a mini manicure and lipstick touch up.
Champagne, shopping and mingling with your favourite designers… what’s not to love? If you didn’t make it this year, next year is a must.
This event was attended and reviewed by Sydney Social 101’s latest contributor: Susan Black. You can view her blog here: http://www.susanblackfashion.co.uk/news