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Aussie media personalities, Fifi Box, Emma Freedman, Hayden Quinn and Bondi Rescue lifeguards Greg Bishop, Tom Bunting and Brad Malyon, have teamed up for Invisible Zinc Spot Check Month – encouraging Australians to check their skin for bad spots this January. Launching with a nationwide competition today, Friday January 10, 2014, Invisible Zinc Spot Check Month sees $150,000 worth of free skin cancer checks being offered at clinics around the country.

The six Aussie celebs got together to film an online video – which for every share on Facebook, $1 has been pledged to fund the Genome Project(1) – to highlight the importance of skin checks and further aid the detection and prevention of skin cancer. The Genome Project is an ambitious national research program into the diagnosis and treatment of some types of skin cancer.

With skin cancer Australia’s most common cancer and the country having one of the highest rates of skin cancer in the world*, skin health has never been so important than at the height of the Aussie summer. Having grown up by the beach, it’s something that Bondi Rescue lifeguard, Greg Bishop, is very aware of.

“Being on the beach every day, you see people being pretty unsafe in the sun,” says Greg. “I’d say we’ve all underestimated the strength of the sun in Australia sometimes, so have almost certainly overexposed yourself at one time or another. That’s why I think it’s really important all Aussies have their skin checked regularly. Good spots can turn to bad spots without you noticing and the old adage is definitely true – prevention is better than a cure.”

“I’m not sure my generation has quite learnt what damage the sun can do to your skin,” Emma Freedman adds, “which really is appalling. We need to continue to push the point that sun protection is an ‘always’, not just a ‘sometimes’.”

Part of the key to helping ensure long-term skin health is via early skin cancer detection and prevention, which is why Invisible Zinc and MoleMap are providing 400 of the normally $375 full body skin cancer checks for free to Australians across the country this month. MoleMap is a leading skin cancer detection service with clinics throughout Australia, New Zealand and the USA.

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