Last week was a busy week when it comes to events, so much so that immediately after the Thomas Sabo launch, I headed straight for the Museum of Contemporary Art to catch the big reveal for the new face of cosmetics giant, Cover Girl!
The scene was the perfect setting for a media launch, overlooking Sydney Harbour with floor to ceiling windows providing a panoramic view.
The venue definitely wasn’t she when it comes to canapés either, which of course made me very happy! Pizza, quesadillas, prawns and mini pies were brought out and offered and quick succession. In addition the sparkling wine kept flowing and my glass was never empty.
As we all gathered at the stage, it was revealed that the new face of Cover Girl is (drum roll please) Ricki-Lee (who looked phenomenal in a metallic gold one piece BTW!)
Ricki-Lee treated the waiting crowd of entertainment media and music industry-types to four stunning live performances – I seriously don’t know where she gets her energy from!
Ricki-Lee comments about her excitement at the launch of the campaign “I could never have dreamed I would one day become a COVERGIRL joining the ranks of Drew Barrymore, Sophia Vergara, Ellen DeGeneres and Taylor Swift! I think I will need to pinch myself when I first walk into a supermarket and see my face in the beauty aisle. It really is such an honour.”
The launch of the COVERGIRL campaign comes hot off the heels of the meteoric return of Ricki-Lee following the recent success of her platinum hit singles ‘Do It Like That’ and ‘Raining Diamonds’ from her soon to be released album, ‘Fear & Freedom’ out 17 August 2012.
“Becoming a COVERGIRL marks a moment in my career I will never forget. It’s been a huge year for me so far and set to get even bigger. Watch out Australia!” says Ricki-Lee.
See Ricki-Lee performing for COVERGIRL:
After the performances a Q & A with Ricki-Less might have worked quite well, as it did feel like she was more the entertainment for the night, rather than the new face of the brand, however that’s just my PR-head talking out loud, overall it was a great event, with great food and drink, stunning views and fab entertainment. Oh and the goody bags were pretty awesome too!
Leigh Campbell (Cosmopolitan Beauty Director) & Alexis Elia (Beauty and lifestyle Director Shop til you Drop)
Mercy Watson & Nicholas Meimaris
Elise Phillips, Helen Lee & Jaime Chew
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